The next after the mega influencer, with a number of followers ranging from 200 thousand to 1 million followers. They are usually individuals who built their personal brand from scratch so they have creativity to propose interesting content and collaborations. Micro influencer : From a thousand to 10 thousand followers, or in some cases up to 100 or 150 thousand, depending on the platform. They are the category that usually works more with brands receiving products to promote. Nano influencer : Around a thousand to 5 thousand followers.
Although they have the smallest numbers, this still translates into the most united communities with a high percentage of engagement. If they have fax number list the right specifications, they can be great for promoting local businesses. It should be noted that we should not get carried away by the number of followers, but look for the kind of influencer that works for the objectives that your company wants to achieve. Depending on the market niche
Another way to classify influencers is depending on the market niche they cover or the population segment that is part of their platform. In this aspect we can find a great variety of groups, because just as there are influencers who cover a wide range of topics, there are others who specialize in very specialized content. Just as there are influencers who talk about makeup, clothes and style, there are influencers who create all their content from a single thing, such as perfumes.