SWOT is an acronym for the strengths, weaknesses, opportunities, and threats that the organization encounters when building its business. What are your products – goods or services? Is this a partnership or registered as an LLC? Is it a business Clipping Path Service that you can only support online or can you settle for a local store? Is it even the fusion of the two? You may just have to find out.
Target market is simply knowing exactly who you are targeting. Thus, all your marketing strategies become highly targeted, resulting in high returns on investment (ROI). Get a customer/buyer persona that allows you to reach customers who are really interested in your products.
Not having a customer persona practically translates to finding a go to the river with a basket in hand in hopes of bringing in volumes. Often it's a waste of time, resources and effort. Specifically, you'll need to note things about customers - income level, job title, interests, relationship status, preferred websites, language, and many other particulars about your target market.