Since last year, consumption has become a hot topic again. About 10 years ago, the main core of the consumption field was the Qatar Phone Number List channel. At that time, it was said that the channel is the king. As long as the channel network can be built well, there is nothing that cannot be sold. However, consumption has also become a hot spot recently (it may be that there are really no other hot spots during this period), in fact, some interesting changes have taken place in the channel. On many newly emerging social platforms, such as Xiaohongshu, WeChat, Taobao Live,
Douyin, Kuaishou and other traffic platforms, they have opened the delivery function one after another, bringing great traffic dividends to emerging brands, becoming the Emerging important marketing and sales Qatar Phone Number List force for consumer goods. Today's article is about brands that have launched explosive models on social platforms in a short period of time. The definition of explosion here refers to: out of stock in a very short period of time, the short-term sales may be the sum of the sales in Qatar Phone Number List the past year, and it has obtained over 100 million views on social platforms such as Weibo… …They are not the same as pure Internet celebrities selling goods. They are their own brands and also have offline stores. We sent out interview invitations to these companies, and some of them responded Qatar Phone Number List to our interviews immediately. Some of them are from the latitude and longitude department, and some of them are from the Hundred Million Colleges. We also think it is more interesting - such as the fragmented ice cream launched by Zhong Xuegao and the
Ecuadorian pink diamonds that were popular before; such as Zhiguan's durian shampoo and Yi Yang Qianxi's interaction, Interestingly Qatar Phone Number List, the four-character brother is also the spokesperson for other daily chemical cleaning and care brands; for example, the mixed bird's nest toothpaste has accumulated sales of 60 million, and has won the platform and support of 11 stars. These companies have a common Qatar Phone Number List feature: they have a good understanding of traditional channels, but at the same time they are very familiar with one of the above social channels, they can all tell the unique features of this platform, and they know how to use content This platform hits volume. We talked to them about how to build an online celebrity brand from 0 to 1, how to become a hit maker, and how to choose the most cost-effective channel. Below, Enjoy~~ Zhong Xue Gao Lin Sheng - Fragmented Ice Qatar Phone Number List Cream: 20,000 pieces sold in half an hour, 140 million Weibo reads Zhong Xuegao was established in March 2018. Chinese ice cream, Hermes in ice cream, has annual sales of over 100 million. In 2018, it became the No. 1 brand in both the number of notes and the number of sales in the food field of Xiaohongshu. On June 18 this year, Zhong Xuegao sold two million ice creams. How do new consumer products overwhelm products? How do brands cross the line of life and death for Internet celebrities?