As search marketers, we're used to operating behind the scenes, creating quality content and engaging with one-on-one link building efforts and other intricacies to craft a comprehensive SEO plan. Or we spend hours with our AdWords publisher or other paid research tools Shadow Making creating and managing campaigns that will briefly reach individual internet users, without revealing the complexity of our online advertising effort. And now, in the face of overwhelming Shadow Making evidence, we must recognize the power of social media and can no longer ignore it. But the social is different, by its very definition. You're exposed, you're directly engaged, and it's exciting when it works when you're directly connected with your customers and prospects.
But there's nowhere to hide if something goes wrong and communities or memes turn things around. At SMX Advanced, we have two sessions covering the marriage of search and social: SEO & Social: Let's Dance! Using Paid Search and Social Media Shadow Making Together to Deliver the Ultimate Knockout Three engaging keynotes, three times more We also share the love between SEO and SEM at SMX Advanced. A perennial highlight is when Google Webmaster Trends analyst Gary Illyes addresses all the advanced SEO questions. Gary will cover some of the most asked SEO questions over the past year, with plenty of time for open-ended questions from the Shadow Making audience. The next morning, Search Engine Land's Ginny Marvin hosts two main conversations, Google & SEM with Sundeep Jain.
Director of Search Ads Quality, Google and Bing & SEM, with Lynne Kjolso, Managing Director, Global Search Sales & Services , Microsoft. Everything Shadow Making Google wants you to know about search quality Everyone, it seems, has an opinion on what Google should do. Google should remove links to pirated content!”exclaims Hollywood. Censorship! shout internet activists. Google should ban spammy websites! the researchers shout. Google is unfair to my site, respond those Shadow Making who are hit with penalties. Google should remove some negative results for a politician, a company, a person, some might think, only for others to see any interference as a kind of overt bias. For every action Google might take, there may be an equally negative reaction or repercussion.