How-to-market-your-brand-with-video-content-effectivelyDepending on your niche and your business image, some forms of content will be much more effective than others. Video content, however, is increasingly valuable to marketers across industries. The immense power of video to reach a wider audience is no longer debated – it's a fact. Consumers view businesses that post video content as more trustworthy than other sites, due to a more positive impression of the business. Relevant video content establishes a business as technologically progressive, able to adapt to changing consumer needs and possessing an edge over the competition. Why You Should Embrace Video Content It is not enough to say that video content is more engaging than written content; web designers needed evidence to back them up. That's why Ooaa conducted research to assess last year's numbers and have proof that video content is indeed starting to monopolize the employee data content industry. Marketing table Image: Marketing Graphics The percentage of views of video content on mobile devices versus written content has skyrocketed in recent years, and with the number of global mobile users ever increasing, it's too powerful a combination to ignore. It's time to optimize your site for mobile use, and that starts with investing in video content. Based on a prediction made by Cisco, this year will be the year of video. Video traffic is expected to account for more than 55% of total consumer Internet traffic this year, finally surpassing its other content competitors. That's no surprise in the digital age, where YouTube has over a billion monthly visitors and sites like Vine and Vimeo promote fun and easy-to-use video sharing. However, not just any video content attracts users; it's hyper-relevant content that resonates with viewers and encourages engagement. It should work as a brand narrative and serve as a brief but engaging overview of your company's core values ​​and services.